With over 1.2 billion active users, Instagram has become a useful tool for almost all kinds of businesses. It is no surprise that over 200 million business has an Instagram profile.

However, businesses that don’t have a clear plan to make sales on Instagram are going to have a problem selling anything. Having a clear plan to attract and turn leads into customers is important. An effective sales funnel can give you that clear plan.

This article would aid you in creating an effective sales funnel. Now let’s discuss.

Here are the 5 ways to create an effective Instagram sales funnel

Click on the links to learn more about each one:

  1. Know your audience. Learn more.
  2. Build an Instagram Bio That Provides an Easy Path to Make a Sale. Learn more.
  3. Partner with Respected Influencers. Learn more.
  4. Use #Hashtags to Increase Content Visibility. Learn more.
  5. Create educative content. Learn more.
  6. Share customer experience. Learn more.
  7. Show Gratitude. Learn more. Learn more.

1. Know Your Audience.

This is the most important because it gives you a solid foundation for your sales journey on Instagram. knowledge of your audience gives you an insight into:

· The type of content to publish

· The time to post

· The hashtags to use.

· How to communicate with them

There are various tools to use to get insights into prospects. These tools would give you relevant information about your prospects.

Instagram insights

2. Build an Instagram Bio That Provides an Easy Path to Make a Sale.

It takes about seven seconds to make a good impression on your customers. Your Instagram bio should be all about making a great first impression. This is because your Instagram bio is likely the first thing your customers see.

Your Bio should be clear, informative, and easy to read. This is due to the limited character that Instagram gives you for your bio.

These are some of the important features that you must include:

· Username and display name

· Profile photo

· A call-to-action button; email or phone

· Story showing the latest product, services, and features

· Website link if you have any.

The image below is the Goalcast Instagram bio.

3. Partner with Influencers.

Influencers are people who have built a reputation for their knowledge of a particular niche or topic. They are like celebrities in their niche. Their audience trusts their words because they believe that they are experts in their niche. This is why they are more trusted than tv ads, brands, and celebrities by social media users.

Partnering with the right influencer gives your business more credibility and trust. Thereby giving your business more leads and sales. This saves you the stress of building credibility and trust for your business.

It is important to know that not all influencers are right for your business. Using the wrong influencer could harm your brand’s reputation. The influencer you want to choose should be:


In sales, credibility might be everything. You don’t want to partner as an influencer with a bad track record because it will only hurt your business credibility.


This is a very important feature in choosing an influencer that is right for your business. Don’t be fooled by the number of followers because that can be bought.

What is important is how engaging his content is with his followers; the number of comments and likes per post.


An influencer might be credible and engaging but might still not be right for your business. This is because they are not relatable to your niche. Their (influencers) followers trust them for that reason and if that reason is not related to your business, then there is no need to partner with them.

For example, an influencer known for dog care will be bad business for a skincare company. This is because the influencers follow her based on her knowledge of dogs, not skincare.


The influencer you need for your brand should be able to create unique content. When people are bored, sales become difficult. Creativeness takes the boredom out of the way. You need an influencer who can think of a creative way to advertise your product or service.

4. Use #Hashtags to Increase Content Visibility

Hashtags are a good way to reach customers organically. It also aids in increasing your brand and content visibility.

Use hashtags that your customers search for and are relatable to your business to increase your business visibility. Fortunately, Instagram allows 30 tags per post or reel and 10 tags per story.

You can know the tags to use for your content through the Instagram search field.

5. Create Educative Content

There are no sales without an element of trust. Creating educative content shows your audience, leads or customers that you know what you are doing. Sharing free helpful tips, to your audience gives you credibility, and credibility is very key if you want to land more clients.

For example, Chris Ani, a crypto trader and investor shares educational tips on why people lose money in the crypto market.

6. Share Customer Successful Experience

Have you ever looked for reviews, for a certain product or service before making a purchase? Likely yes, so do your audience. Customer reviews influence the buying decision of other potential clients to a large extent.

This is why it is important to share reviews of your customers on your Instagram page. This adds to the credibility of your business and also keeps customers loyal to your brand.

7. Show Gratitude

It is important to show gratitude to your customers. This shows that they are really valued by your brand, this makes them loyal to your brand. This might be a general thank you message on your page or a direct message to your clients.

It is also important to show gratitude when you hit a milestone on Instagram not only in profits. For example, 1k, 10k, 100k….. followers. This makes them feel like part of your brand.


A strategy is important when you want to sell on Instagram or any other platform. An effective Instagram sales funnel can give you a clear strategy. These strategies listed above will aid you in landing more clients.