Branding is a relevant aspect of your business that shouldn’t be overlooked. As a brand, it is very key to have a positive perception of what you do engrave in the minds of your customers.
Sometimes, you may have the right product and still not attract the right customers. Good branding may be just what your company needs to get that customer.
Branding is not subjected to your company logo, it entails much more than that. As an agricultural company, you may think this whole idea of branding doesn’t concern you, but it does.
Branding determines whether a customer will come to you that has the quality animal feed or ignore you completely and go for your next-door neighbor with an eye-catching product but with low-quality everything you do, let there be a balance. Branding can be about your company name, your logo, your product design, the quality of your content because that will be your identity.
Question? What are you doing to ensure your brand stands out?
Blockchain in agriculture has proven to be a good way to simplify transaction processes and leveling the playing ground for smallholder farmers. In this episode, we have the CEO of Whrrl, Ashish Anand highlighting how best agriprenuers can leverage blockchain technology and of course how well smallholder farmers can benefit from this technology.
This podcast episode features Chidi Nwaogu, a tech entrepreneur sharing his insights on the importance of technology which is becoming a major part of lives. In this episode, you’ll find out the key things to know when starting a tech business.